::: The Cloud, the Wind, the Moon
To change, don’t describe it, show it!
This documentary has made an effort to examine the challenges faced with in the agricultural sector. It has tried to offer a solution to convince farmers with credible and concrete suggestions to let go of their traditional farming methods and be prepared to accept modern agriculture.
The Cloud, the Wind, the Moon views cognition as the basis of change and enters the cultural, spiritual and social aspects of farmers’ lives. It scrutinizes their beliefs and emotional attachments and concludes that the best way is the objective portrayal of the positive outcome of a change.
Exemplary modern industrialized heavy machinery as well as a bunch of different engineers will not succeed in convincing traditional farmers well accustomed to the old ways to quit their long-practiced farming methods, unless they witness it with their own eyes that the final crops of modern farming methods are the better ones.
This series consists of 26 thirty-minute episodes and was produced in Iran.
>> Designer, Writer and Director: Ramin Heidari Faroughi
>> Order placed by: Agricultural Bank of Iran
>> Director of Photography: Masoud Amini
>> Music: Fardin Khalatbari
>> Editor: Mehdi Mazloumi